Enquirer Consulting Group / Prepared for AccessSync
September 2026
You've proven it sells.
Now build the machine.
Ed, you sent us your GTM needs, written plainly, and 365 scored brand rows, then two more files the night of our second call. We read every row, matched your list against the market map we built for you, and rebuilt this plan around your own numbers, twice now. The plan runs about five minutes end to end.
DesignBuildRunHand over
BUILDRUNOWN
Enquirer AI is the outbound engine of Enquirer Consulting Group
Your GTM needs, in your words
What you put in writing.
01
Twenty-six employees. One CRO/CMO. An AE planned before the end of the year. Until that seat exists, every sales call is you.
02
Fewer than ten customers, fifteen brands, very high retention, and each customer worth about $500,000 in year one. Your numbers, and they are exceptional.
03
Sixteen months of GTM experiments since April 2025. Asembia produces MQLs, most missing a trigger or a pain. Digital produced awareness, not SQLs. A year of funnel data sits behind it all.
04
An annual buying cycle, February to November, with a committee of five to eight on every deal. Miss a brand's window and the next real conversation is a year out.
05
About 400 named brands. About five qualified prospects per brand, could be many more. A market you can count.
Most companies cannot write their own diagnosis down. You did. The rest of this plan is built from it, line by line.
Prepared for AccessSync
The sentence that matters
You wrote the brief in one line.
"Lack of awareness amongst qualified prospects in the right role with an acute and urgent pain we can solve."
01
Qualified prospects. The full census now holds 21,388 named people, pre-verification, built overnight across our estate, two independent licensed sources and your own Asembia file. Your Wednesday red pen cuts it to a 4,868-person entry pool, now 4,548 once your client companies are gated out, and the map reads the way you drew it.
02
The right role. Your order: market access at the center, patient access the next ring, then managed markets and payer, with reimbursement and pricing on the committee but rarely the door. Directors and below first, your bottom-up ruling.
03
Acute and urgent pain. Your own four criteria, access complexity, field capacity, competition, commercial pressure, run as the targeting filter. Tier 1 first.
04
Awareness. A named-buyer engine that works them every week of the year, one researched message per person.
That sentence describes a targeting problem. Demand problems need a louder megaphone. Targeting problems need a list, a filter and a channel that goes person by person. You already built the filter.
Prepared for AccessSync
Your list, cross-checked
You scored 365 rows. 365 now have names behind them.
365/ 365
rows carrying named people, map plus that week's gap-fill run. Every one.
241/ 241
of your Tier 1 rows. Every one.
62/ 62
PDUFA-window launches. Every one.
15,862was 17,008
named at the companies behind your 365 rows after your client companies come out, and that is a floor
+683
named in the live sweep at your uncovered companies, 476 director and above
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OHTUVAYRE, the first row on your sheet, a 10 on your scoring. Verification's first catch: your sheet names AstraZeneca as the acquirer, and the deal that closed was Merck's. We hold 251 named people there.
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SYFOVRE, Tier 1, now a Biogen brand: 203 named people held.
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KOMZIFTI, a launch row, Kura Oncology's first product: nothing in the estate, so we swept live that week. Kura's VP and Head of Market Access is now on the map, along with 13 colleagues.
Pre-verification, like every number in this cross-check. The live sweep is a third licensed source, searched that week. These are access-family names at the company behind each brand, not yet tied to the brand itself. Tying each person to their therapy is the verification pass. The full cross-check is live on your map: accesssync-map.enquirerconsulting.com
Prepared for AccessSync
The market, drawn to scale
Your named market fits on one slide.
One dot, one named person we hold today. 21,388 drawn, the count is exact.
Grouping and highlights are illustrative, the people are real.
Your written estimate was 2,000. The overnight census holds 21,388 named, pre-verification, and this slide draws every one of them, one dot per person. Your red pen cuts it to a 4,868-person entry pool, now 4,548 once your client companies are gated out, market access at the center, directors and managers first. Small enough to research one person at a time. Too big for one diary to ever cover. Exactly the combination a named-buyer engine exists for.
Prepared for AccessSync
The census, refreshed
21,388 named. 4,548 in the entry pool.
21,388
named people in the refreshed census, pre-verification
4,548was 4,868
entry-strict by your literal rule, now gated to clear the companies you already work with
3,911was 4,231
entry-strict at your named companies after your client companies come out, your core outreach pool
5,727was 6,027
in the committee-relevant population after your client companies come out
190/ 190
of your companies now carrying at least one named person
The full breakdown, family and seniority splits, brand-by-brand coverage, and the beyond-list companies we checked and ruled out, lives on your live map: accesssync-map.enquirerconsulting.com
Prepared for AccessSync
Sixteen months of experiments
You already ran the experiments.
01
SEM and SEO with landing pages. Newsletter forms. Website pop-ups. Paid LinkedIn. Ran, produced brand awareness, no SQLs.
02
Outsourced outbound email and calling: three months, zero active leads, your words. In this market, pharma spam filters and one wrong message create future non-customers, which is why the engine in this plan is LinkedIn-led, with email held back for targeted, personalized moments like a pre-conference push.
03
Asembia and the shows: strong MQL production, most missing trigger or pain. Decent email and webinar engagement that stops before SQL.
None of that was wasted. It bought brand awareness, a year of funnel data, and the elimination of every broadcast route. What is left is the route the market's size demanded all along: person by person, with a reason, every week.
Enquirer Consulting Group
Past the census
The map grows. So does the machine.
01
Most of the map's 4,365 US-headquartered companies carry no access name yet, and on your therapy-in-market point the next pass widens past US headquarters to wherever the therapy is in market. Your list exposed the same kind of gap: 44 rows, across 34 companies, with no name in the estate. So we closed it before Wednesday's call: a live sweep named 683 access-family people, 476 at director or above, at 33 of the 34. The last row, XELSTRYM at Noven, stayed dark for a reason: Noven posted the access seat itself and has since taken the listing down. The story is on your map.
02
Your own PDUFA tab is the second route: 62 launches inside the 18-month window, and a new cohort behind them every year. Access and commercial functions are built 12 to 18 months ahead of approval. Every launch is a brand-new buyer entering your market, reachable before your competitors meet them on a show floor.
03
And the same engine points at the buyer families beyond the access titles, the ones your own homepage also names: field sales and brand marketing. Different door, same building.
A finite list is a great place to start and a bad place to stop. The engine is built to keep finding the next thousand.
Enquirer Consulting Group
The calendar problem
February to November forgives nothing.
Today: the buying window you wrote down, February to November, with show season marked. Asembia in April, the Access Congress in November.
JANAPRJULOCTDEC
With the engine: every week of the window works the named market
The window opens in February and closes by Thanksgiving. Miss a company's window and the next real conversation waits a year, and at your roughly $500,000 first-year value per customer, the quiet months are the expensive ones. A build that starts now works the tail of this cycle live and opens February already warm. Wait until January, and February arrives with the same one diary.
Enquirer Consulting Group
The real constraint
The sales team is you.
01
Zero reps isn't a gap you failed to fill. It's how AccessSync got here: private, profitable, and every deal sold by someone who knows this space cold.
02
But a committee of five to eight on every deal means parallel conversations by design. One diary cannot multi-thread a committee, however good the person holding it, and the annual cycle makes that ceiling compound.
03
Your pipeline has the shape of the problem your own product solves: the components exist, the architecture doesn't. The product, the proof, the market and now the target list are all in place. What's missing is the system that connects them.
The question isn't whether to keep selling. It's whether the next dozen customers should all have to come through one person's diary.
Prepared for AccessSync
What we'd build for AccessSync
Three gaps. One unit.
01 / THE ENGINE
The named-buyer engine
A LinkedIn-led outbound channel across the mapped universe, aimed by your own four criteria so it lands where the pain is live now. Every person researched, tied to their brand and therapy, and opened with a message written for them alone. Running every week of the window, not only show weeks.
02 / THE SELLER
Your seller
A salesperson who already knows US healthcare. You hire them to the profile your team already knows, and we train them one to one on the systems we build. Fed by the engine from week one, they carry the pipeline so you only take the calls that genuinely need you.
03 / THE LAYER
The operating layer
The verified list, the data, the wiring into the Zoho stack you already run, the reporting and the playbook. Your year of funnel data folded in, every conversation tracked, every warm reply handed off while it is warm, everything documented so it can be handed over.
Not a menu of services. One outbound business unit, scoped to the gaps your own document names: no system between the shows, no trigger behind the MQLs, and no seller but you.
Enquirer Consulting Group
The engine, in plain terms
Every message, written for one real person.
01
Map
We re-verify the map to your red pen, the 4,548 entry pool first (4,868 before your client companies are gated out), each person tied to their brand, therapy and title. Your Tier 1 goes first.
02
Personalize
AI reads each person's world and writes a unique message. No templates, no blasts.
03
Hand off warm
A positive reply lands with your seller the moment it happens, with the person and the context.
04
The seller runs it
Pre-qualified conversations, worked by someone whose whole job is working them.
The catch: these people's titles say market access, not which brand they cover. Mapping the person to the therapy is research work, and that is exactly the work the engine does before anyone is contacted. Research-led, human-reviewed, and run on outreach capacity we operate, so the volume never rests on your own profile.
Enquirer AI is the outbound engine of Enquirer Consulting Group
Your seller
A seller who already knows the room.
Hired by you, to your profile
You run the hire. We build the systems and train them one to one on them. Not a job-board lottery.
Ramped by the engine
They don't start from a cold desk. The engine hands them researched, warm conversations from the first weeks, and we train them on your product, your pitch and your market.
Yours at the end
Your employee from day one, working your pipeline on systems that transition to you at handover. You end with a working seller and the machine that feeds them, not a dependency on us.
You already planned this hire: an AE before the end of the year. This is that hire with the guess removed. The pipeline exists before the seat does, the ramp is spent selling, and the seat arrives with the sector already in their pocket.
Enquirer Consulting Group
What changes for you
Your calendar, before and after.
Today
.
Every list, every message, every follow-up, every first call, every close: you.
.
Growth is capped at the number of conversations one person can hold.
.
A strong show season is the plan.
With the unit running
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The engine finds and opens. Your seller qualifies and runs. You step in only where a deal needs you personally.
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Growth is capped by the market, not your diary. And the map keeps growing as new therapies head to launch.
+
Show season becomes air cover on top of a machine that never stops.
Prepared for AccessSync
How the engagement works
Build. Run. Own.
01 / BUILD
Build
October and November: we stand up the complete unit and go live. The named-account data, the messaging, the outbound engine, the systems your seller will run on, and the reporting.
02 / RUN
Run
We run it in market and prove it on real booked conversations, not slides, against KPIs we agree before we start. December, your hiring month, the sends go much more targeted while the stack gets polished onto your own systems. January is one to one training as your seller comes in.
03 / OWN
Own
Your seller starts already running, the machine warm into February. We hand over the playbook, the tooling, the dashboards, and you own the engine.
One contractor, a network of specialists. One point of contact, and you never manage a stack of tools or freelancers.
We build it, run it in market, then hand you the keys
Proof, in the field
Numbers from live client work, not projections.
Tim Rath
Chief Operating Officer, Innovative Radiology
ECG and Enquirer AI helps us identify the right people and start the conversation in a much smarter way.
$10M+
New business sold for clients.
3,500+
Qualified conversations generated.
100,000+
Decision makers reached for clients.
Fixed engagement, then you own it.
Cumulative figures across live campaigns and client work, achieved on strong campaigns. New business is client-reported. A past result is never a projection of yours.
Four months, four moves
October to January, one continuous build.
October
Build
The map re-verified brand by brand, Tier 1 first, the messaging, the engine and the dashboard stood up and live.
November
Running
Outreach running on named buyers against KPIs we agree up front, email joining behind LinkedIn once its warm-up clears, conversations flowing to you while the hire gets underway.
December
Your hiring month
Sends go much more targeted while you focus on the hire. The stack gets polished onto your own systems.
January
Onboard
One to one training on everything we've built as your seller starts, the machine already running into February.
A fixed build, not a retainer that renews forever. Timed against your cycle: start soon, and your seller starts January already warm, running into the February window instead of a cold start.
Enquirer Consulting Group
Why ECG
You own it at the end. That is the difference.
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Without building an outbound function from scratch, alone, while running the company.
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Without betting your first sales hire on a blind guess.
+
Without a permanent agency on retainer, or a stack of tools and freelancers to manage.
+
Without lock-in. You own the engine, including the seller who runs it.
A freelancer sends emails. An agency rents you reps. A consultancy hands you a slide deck. We design the engine, staff it, run it, prove it on real conversations, then hand you the keys.
Enquirer Consulting Group
Tuesday's session
Your seven questions, worked in order.
- Testing multiple segments and value propositions at the same time.
- How the approach iterates and gets more efficient over time.
- The strategy to move prospects toward being sales ready.
- How messages are reviewed and approved, and the mix of LinkedIn and email.
- How leads are received and managed once they land with you.
- What gets reported, and how often we connect.
- What risks to prepare for, and how we manage them.
Walk through these seven and we settle three things by the end of the hour: whether the execution holds up, the exclusion list that clears before anyone is contacted, and a go-live target.
Enquirer AI is the outbound engine of Enquirer Consulting Group
Enquirer Consulting Group
We build it, run it in market, then hand you the keys.
Dan Reeves / dan@enquirerconsulting.com
Matt Marani / matthew@enquirerconsulting.com
Matt Marani / matthew@enquirerconsulting.com
Enquirer AI is the outbound engine of Enquirer Consulting Group. Prepared for AccessSync.